An impressive 87% of potential buyers primarily depend on photos to determine whether they should tour a home.
If you're a typical real estate agent, you're likely aware of the impact high-quality listing photos can have on selling your clients' homes quickly and at a premium. However, the question arises: should you attempt to capture these compelling shots on your own, or is it wiser to hire a professional? In this guide, we outline seven compelling reasons why hiring a professional real estate photographer for your next listing is the key to success.
Tip #1 - Increased Online Visibility with Professional Photos
Professional photos command attention. Think about your own scrolling habits on social media—how quickly you pass over content that doesn't immediately capture your interest. The same principle applies to buyers perusing real estate listings. A 2013 Redfin study even revealed that superior listing photos correlate with quicker sales and higher sale prices.
Tip #2 - First Impressions Through Photos
Nearly every prospective buyer initiates their home search online. Consequently, the first impression they form of your client's home stems from the listing photos. It's a straightforward equation: professional photos are visually superior, creating a more favorable first impression and increasing the likelihood of inclusion in a buyer's "short list.
"The first photo of a listing is vital in the selling process." – Realtor
Tip #3 - Photos as Decision-Makers for 87% of Buyers
An astonishing 87 percent of buyers heavily rely on photos to determine whether to visit a home in person, making photos the most valuable component of a real estate listing, according to the National Association of REALTORS®. In their assessment:
87 percent find photos very useful
85 percent read listing descriptions
52 percent value floor plans as very useful
46 percent find virtual tours very useful
42 percent consider an agent's contact information useful
Tip #4 - Professional Photos Equal 32 Percent Faster Sales
Homes featuring professional photos not only sell faster but also engage buyers more effectively. Visually appealing photos are more likely to entice buyers to schedule property tours, facilitating the selling process after leaving a positive first impression online.
Tip #5 - Advertise yourself to potential future clients
Potential future clients looking to hire a realtor are more likely to go with a realtor that has proven to have exceptional marketing practices. Home sellers know the value of having good photos and want their property displayed in the best way possible. Use professional media for yourself to post on your social media, add to your client presentations, and advance your career with more sales.
Don’t Forget to Add a Closing Statement
In conclusion, the decision to invest in professional real estate photography is a strategic move that can significantly impact the success of your listings. From creating unforgettable first impressions to accelerating sales and maximizing profits, the power of professional photos is undeniable. By entrusting this crucial aspect of your business to professionals, you not only enhance the appeal of your listings but also demonstrate a commitment to achieving optimal results for your clients.
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